Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars, Harry Potter or Marvel and DC Comics. The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. Following the introduction of minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a "system within the system" and the three original environments (based on the present, past and future, respectively) were launched: Town, Castle, and Space. ( May 2023) ( Learn how and when to remove this template message)Ī Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.īefore 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. Relevant discussion may be found on the talk page. In particular, it has problems with a missing distinction between themes and (official) subthemes and various subthemes are also missing. This article needs editing for compliance with Wikipedia's Manual of Style.
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